About Us
What are we?
- An analytical services firm focused on effective measurement of business activity, especially the marketing function.
- A performance marketing company that also operates employee & customer engagement programs which are informed by our data analysis.
Our Founder
Kelvin launched Taylored Analytics in 2007. In that role and previous roles, Kelvin has brought his extensive marketing experience and industry knowledge to Fortune 500 clients in the retail, restaurant, financial services, utility, and telecommunications industries. He has been a frequently requested speaker and participant in marketing and trade conferences sponsored by The Direct Marketing Association, the National Center for Database Marketing, and the Institute for International Research among many others.
Kelvin has built & led business intelligence teams specializing in the systematic process of increasing customer lifetime value through database design, lifestyle/behavioural segmentation, and statistical modelling. Kelvin’s specific area of expertise centres on the application of statistical analysis to continually improve the quality and effectiveness of business-related decisions.
Kelvin has equal interests in the management and creation of analytics as well as in the management and creation of the business and organizational processes required to make analytic insights a continual and disciplined part of the decision-making process. Ensuring that companies effectively translate their financial goals into well-informed business strategies and tactics is what he is most passionate about. Kelvin earned a B.S. in Mathematics & Economics from Morehouse College with an additional three years of Economics studies at University of Maryland College Park specializing in Econometrics and Game Theory.
After graduate school, Kelvin worked as an Actuary for various consulting companies as well as the Department of Labor in Washington D.C. Previously, Kelvin has held general management positions in the customer loyalty space serving as CEO & President of Maritz Loyalty Marketing and as President of Frequency Marketing, Inc. Kelvin & Tammy (his better half, wife and business partner) sold Taylored Analytics to Midwest BankCentre in 2020 where Kelvin continued to run the analytics consultancy and served as CIO for the bank. In 2024, Kelvin reacquired Taylored Analytics from Midwest BankCentre to focus on expanding his business in data analytics field.
Our Expertise
Math modeling
Optimization
Simulation
Revenue management
Decision support
Supply chain management
Data mining
Logistics
Our Mission
To augment and or improve the measurement
capabilities of our clients in such a manner that both
managers and front-line employees can better
understand how their activities relate to stakeholder
value through:
Executing quantitative analysis that result in specific action
plans with measurable outcomes.Identifying and addressing gaps in current capabilities, tools or approaches.
Our Philosophy
- Partner with management to frame and prioritize the issues
- Focus on business impact and implementation
- Establish a disciplined, consultant’s approach through teamwork and collaboration
Our Business Scope
- Any business unit, any function, any geographic area
- Top customers, key suppliers
- Assistance from strategy through execution
How do we operate?
As subject matter experts who identify and execute measurement initiatives
on behalf of our clients.
As turn-key employee & consumer engagement firm for incentive programs.
We offer both a-la-carte and turn-key models.
Data-Driven, Results-Focused
Since 2007, Taylored Analytics has been transforming raw data into business intelligence for Fortune 500 companies.
Led by industry expert Kelvin, we specialize in statistical analysis, helping businesses translate financial goals into actionable strategies that improve decision-making and profitability. Our mission is simple: empower you to achieve more through data.